Refers to foreign entries in which no physical entry is undertaken for customer/user acquisition, although the firm appears to be in the country from the perspective of its buyers and users
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banana
Go to last place!
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star
Double points!
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rocket
Go to first place!
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baam
Lose 25 points!
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15
Refer to the foreign market entries for seeking and gaining access to new financial resources while at the same time undertaking a little other activities in the foreign market
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boom
Lose 50 points!
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star
Double points!
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rocket
Go to first place!
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baam
Lose 10 points!
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15
Deal with foreign entries of multi-sided platforms, in which platform firms leverage their firm-specific digital infrastructure while also cultivating localized operations
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15
They refer to dedicated teams managing inflows and outflows of knowledge that foster innovation for the firm