A piece of code that tracks visitors to a website based on their FB ID
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10
True or False: You can use any resource provided to you in training during your KC, including your own notes and the study guide answers
True
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15
An Advertiser wants to create a campaign targeting people who had an item in their cart, but didn’t purchase it within the last week. How can they set up this targeting?
CreatCustom Audience made up of people who added an item to their cart in the last wk, excluding a Custom Audience made up of people who bought
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15
True or False: An ad for a swimwear company showing the full body and face of women in bikinis is compliant with Meta's policies
True
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Check
banana
Go to last place!
Oops!
gold
Win 50 points!
Okay!
gift
Win 10 points!
Okay!
banana
Go to last place!
Oops!
15
If a business wanted to create a presence dedicated to their business on Facebook, what should they create?
A Facebook Page
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15
What are the three stages of Facebook marketing funnel?
Awareness, Consideration, Conversion
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lifesaver
Give 10 points!
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magnet
Take 25 points!
Okay!
gift
Win 25 points!
Okay!
thief
Give points!
5
10
15
20
25
15
Why is it important to assess and reflect the advertiser's level of sophistication?
To ensure that the explanation we give is adapted to their level of understanding and discuss strategies to their level
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15
What is a lookalike audience?
New people who are similar to existing customers
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15
Name 2 placements that we offer (for ad placement)
Desktop News Feed, Mobile News Feed, Right Column, Audience Network, Instagram, etc.
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15
An advertiser is struggling to find new customers, but they have success with their current costumer list. What should be recommended to that advertiser?
Lookalike Audience
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banana
Go to last place!
Oops!
gift
Win 5 points!
Okay!
shark
Other team loses 25 points!
Okay!
lifesaver
Give 25 points!
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15
If an advertiser is NOT using pacing but has set their bid too high, what will most likely occur?
They will run out of budget quickly and miss out on more cost-effective opportunities
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15
If you change the ___ or ____ in your ad account, the account will be closed and a new one opened in it's place.
Time zone / currency
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10
True or False: 85% is considered passing for each KC
