True or False: Catalog Sales can be used to build brand awareness
False - it is much further down the funnel
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15
True or False: It is a best practice to divide your campaigns between IG and FB, and not run a single campaign directed at both platforms
False
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15
If you change the ___ or ____ in your ad account, the account will be closed and a new one opened in it's place.
Time zone / currency
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15
Which of the following MUST an advertiser have in order to create a Lead Ad?
A privacy policy
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15
What are the three stages of Facebook marketing funnel?
Awareness, Consideration, Conversion
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15
What is the Meta Pixel?
A piece of code that tracks visitors to a website based on their FB ID
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15
True or False: You can use the Facebook pixel if you have your own website OR if you are using a partner integration
True
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10
True or False: 85% is considered passing for each KC
True
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15
What are the 4 P's of marketing?
Product, Price, Place, Promotion
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15
True or False: An ad for a swimwear company showing the full body and face of women in bikinis is compliant with Meta's policies
True
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seesaw
Swap points!
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gift
Win 15 points!
Okay!
rocket
Go to first place!
Okay!
thief
Give points!
5
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15
An Advertiser wants to create a campaign targeting people who had an item in their cart, but didn’t purchase it within the last week. How can they set up this targeting?
CreatCustom Audience made up of people who added an item to their cart in the last wk, excluding a Custom Audience made up of people who bought
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15
What must you disclose/ask before asking discovery questions?
- Verify Ad Account - Recorded Line Disclosure - Verify that the client is in front of a computer - Verify that they are a DM
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15
When does under delivery of an ad occur?
When an advertiser can't win enough ad auctions to spend their full budget by the end of a campaign
