True or False: 85% is considered passing for each KC
True
Oops!
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Okay!
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boom
Lose 50 points!
Oops!
seesaw
Swap points!
Okay!
rocket
Go to first place!
Okay!
thief
Give points!
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25
15
Which of the following MUST an advertiser have in order to create a Lead Ad?
A privacy policy
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15
What must you disclose/ask before asking discovery questions?
- Verify Ad Account - Recorded Line Disclosure - Verify that the client is in front of a computer - Verify that they are a DM
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15
How does Facebook rank ads that are competing in an auction?
An ad's rank is determined based upon the advertiser's bid, the estimated action rate of the viewer, and the advertiser's relevance and quality scores.
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15
What is a lookalike audience?
New people who are similar to existing customers
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15
What are the three stages of Facebook marketing funnel?
Awareness, Consideration, Conversion
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15
If you change the ___ or ____ in your ad account, the account will be closed and a new one opened in it's place.
Time zone / currency
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baam
Lose 15 points!
Oops!
gift
Win 20 points!
Okay!
fairy
Take points!
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20
25
banana
Go to last place!
Oops!
lifesaver
Give 25 points!
Oops!
fairy
Take points!
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25
fairy
Take points!
5
10
15
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25
lifesaver
Give 15 points!
Oops!
15
True or False: An ad for a swimwear company showing the full body and face of women in bikinis is compliant with Meta's policies
True
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15
True or False: Catalog Sales can be used to build brand awareness
False - it is much further down the funnel
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15
What is Pitch Wizard?
Pitch Wizard is an interactive tool that helps you pitch the right topics to your client, and helps log your interaction â all in one interface
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15
When does under delivery of an ad occur?
When an advertiser can't win enough ad auctions to spend their full budget by the end of a campaign
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15
What is the Meta Pixel?
A piece of code that tracks visitors to a website based on their FB ID
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10
True or False: Everyone is allowed 1 retake for each KC
