(Unit 4 idiom) There is a ______________ between aiming advertising at a general target market, and tailoring adverts to individuals based on their browsing history and private medical data.
a world of difference between
Oops!
Check
Okay!
Check
15
A person who enters a store wanting to buy a product is a ______________ buyer.
prospective
Oops!
Check
Okay!
Check
lifesaver
Give 15 points!
Oops!
seesaw
Swap points!
Okay!
gift
Win 25 points!
Okay!
thief
Give points!
5
10
15
20
25
15
The __________ of our clients like to try on clothes in the store before purchasing them, but a few do make purchases online.
bulk / majority
Oops!
Check
Okay!
Check
15
What's the idiom?
up your game
Oops!
Check
Okay!
Check
15
The article suggests that in the future, interaction with products will be more personal thanks to a new customer-service innovation. What is it?
The use of holograms in customer service, based on what each individual needs or finds attractive
Oops!
Check
Okay!
Check
15
What is a verb for 'portraying emotion'?
emoting
Oops!
Check
Okay!
Check
baam
Lose 20 points!
Oops!
gold
Win 50 points!
Okay!
fairy
Take points!
5
10
15
20
25
lifesaver
Give 20 points!
Oops!
15
What was the most used emoticon/word in social media last year (according to the article)?
the heart emoticon
Oops!
Check
Okay!
Check
15
Can you guess the idiom?
get something spot on
Oops!
Check
Okay!
Check
heart
Other team wins 10 points!
Oops!
rocket
Go to first place!
Okay!
gift
Win 20 points!
Okay!
banana
Go to last place!
Oops!
15
Brands are successful because the public ______ into the vision they promote.
