CIE Psychology of Consumer Behaviour | Baamboozle - Baamboozle

Name two common menu mistakes

hard to read, overemphasising price, monotonous design, poor use of space, incongruent, too big

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What type of scent was used in Chebat and Michon's (2003) research?

citrus

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What is meant by concordance rate?

percentage of pairs of twins or other blood relatives who exhibit a particular trait or disorder

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What can be concluded about background noise and food perception?

background sound unrelated to food diminishes gustatory food properties saltiness, sweetness but enhances crunchiness

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heart

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seesaw

Swap points!

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shark

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lifesaver

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What was concluded to be the best store interior layout for grocery stores (Vrechopolous et al., 2004)?

grid layout as easiest to use

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What was the aim of North et al. (2003)?

To investigate the effect of musical style on the amount of money customers spent in a restaurant

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How effective is cognitive restructuring?

Able to reduce symptoms in patients where antidepressants have not been effective (Wiles et al. 2012), any other relevant answer

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monster

Reset all scores!

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rocket

Go to first place!

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shark

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lifesaver

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Who was the sample in Lovell et al. in CBT via telephone?

72 patients from two different outpatient hospitals in greater Manchester

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What was found in Geuguen et al.'s (2007) research into music in open air markets?

When music played customers stayed longer but did not necessarily spend more

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eraser

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magnet

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shark

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baam

Lose 20 points!

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banana

Go to last place!

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fairy

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gift

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lifesaver

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What support is their for typical antipsychotic drugs working?

Davis et al. review of 29 studies, 55% relapse for patients on placebo vs. 19% on neuroleptics. Sampath et al. 75% relapse on placebo, 33% on neuroleptics

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Name one of the promotions used in Wansink et al. (1998) research into anchoring and purchase quantity decisions

2 for $1.50, Limit 4, limit 12, buy 18 snickers bars for your freezer, Limit 14, limit 28, limit 56

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What is meant by utility theory?

consumers make rational decisions based on the likely outcomes of their actions

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