CIE Psychology of Consumer Behaviour | Baamboozle - Baamboozle

What did Grant et al. investigate in terms of the biochemical treatment of ICDs?

wanted to establish whether a family history of alcoholism and stronger urges to gamble would be associated with positive PG treatment outcome with opiates

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What were the three musical conditions in North et al's research into music in restaurants?

Classical, Pop, No music

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What items were used in Hall et al.'s research into choice blindness?

Tea and jam

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What is meant by crowding?

the subjective experience of density

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Suggest one behavioural category that might be included in a structured observation on schizophrenic patients

Any symptoms, must be clearly defined and unambiguous

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Name two common menu mistakes

hard to read, overemphasising price, monotonous design, poor use of space, incongruent, too big

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What parts of the brain are associated with product preference and price excess

nucleus accumbens and insula and mesial prefrontal cortex

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What was concluded to be the best store interior layout for grocery stores (Vrechopolous et al., 2004)?

grid layout as easiest to use

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How effective is cognitive restructuring?

Able to reduce symptoms in patients where antidepressants have not been effective (Wiles et al. 2012), any other relevant answer

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What was found in Geuguen et al.'s (2007) research into music in open air markets?

When music played customers stayed longer but did not necessarily spend more

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What is the average time spent reading a menu?

109 seconds

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In the research by Robson et al. (2011) into space at restaurant tables, what was the sample?

over 1000 American participants

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What are the two ways of responding to the atmosphere of a retail environment?

Approach (positive responses) or avoidance (negative responses)

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