a sales strategy in which brands temporarily reduce the price of a product or service to attract prospects and customers
Oops!
Check
Okay!
Check
banana
Go to last place!
Oops!
seesaw
Swap points!
Okay!
rocket
Go to first place!
Okay!
banana
Go to last place!
Oops!
15
What is competitive pricing?
selecting strategic price points to best take advantage of a product or service based market relative to competition
Oops!
Check
Okay!
Check
15
What is cost-plus pricing?
a pricing strategy by which the selling price of a product is determined by adding a specific fixed percentage to the product's unit cost
Oops!
Check
Okay!
Check
eraser
Reset score!
Oops!
shark
Other team loses 10 points!
Okay!
shark
Other team loses 15 points!
Okay!
banana
Go to last place!
Oops!
15
What are the four P's of the marketing matrix?
Product, price, promotion, place
Oops!
Check
Okay!
Check
15
What is penetration pricing?
a marketing strategy used by businesses to attract customers to a new product or service by offering a lower price during its initial offering
Oops!
Check
Okay!
Check
15
What is loss-leader pricing?
an aggressive pricing strategy in which a store sells selected goods below cost in order to attract customers who will, according to the loss leader philosophy,
Oops!
Check
Okay!
Check
trap
No points!
Oops!
fairy
Take points!
5
10
15
20
25
fairy
Take points!
5
10
15
20
25
thief
Give points!
5
10
15
20
25
15
What is skimming pricing?
product pricing strategy by which a firm charges the highest initial price that customers will pay and then lowers it over time
