an aggressive pricing strategy in which a store sells selected goods below cost in order to attract customers who will, according to the loss leader philosophy,

a pricing strategy by which the selling price of a product is determined by adding a specific fixed percentage to the product's unit cost

a marketing strategy used by businesses to attract customers to a new product or service by offering a lower price during its initial offering

Product, price, promotion, place

selecting strategic price points to best take advantage of a product or service based market relative to competition

product pricing strategy by which a firm charges the highest initial price that customers will pay and then lowers it over time

a sales strategy in which brands temporarily reduce the price of a product or service to attract prospects and customers