Advertising agencies view the process as a cost-(7) __________ way of targeting a niche market, using the tried and tested method of word of mouth. EFFECT

The feeling that you must act like the people in your social group to fit in

To earn income or generate profit

Brief and to the point; expressed in a clear and concise manner

Something designed to provoke a strong desire for wealth or profit

Language or jargon that is specific to technology and technical fields

The unique image, name, or reputation of a company or product

The initial stage of planning or designing something

One likely (9) __________, for example, could be an increase in psychologists' waiting lists as a new neurosis grips the nation. COME

Now a more insidious method, pioneered in the USA, is set to take hold as advertising companies send out undercover agents – smart young people with charisma and (4) __________ talents – to market products directly in social situations. PER

Staying faithful and supportive to a person, group, or business over time

A description of a specific problem or challenge that the target audience is facing

The newest, most advanced, or most modern version of something