The initial stage of planning or designing something

The newest, most advanced, or most modern version of something

Impossible to deny or disprove; absolutely certain

This new breed of trendsetter is paid to covertly hand out wares under the guise of friendship and (6) __________, as in 'Would you like a cigarette – why not try one of mine?' GENEROUS

A clear statement that explains the benefits of a product or service and why it is better than competing options

Whether or not the strategy is successful in boosting sales remains to be seen, but there may be (8) __________ side effects. FORTUNE

A description of a specific problem or challenge that the target audience is facing

One likely (9) __________, for example, could be an increase in psychologists' waiting lists as a new neurosis grips the nation. COME

Now a more insidious method, pioneered in the USA, is set to take hold as advertising companies send out (3) __________ agents – smart young people with charisma and persuasive talents – to market products directly in social situations. COV

Staying faithful and supportive to a person, group, or business over time

Brief and to the point; expressed in a clear and concise manner

This new breed of trendsetter is paid to covertly hand out wares under the guise of (5) __________ and generosity, as in 'Would you like a cigarette – why not try one of mine?' FRIENDLY

Advertising agencies view the process as a cost-(7) __________ way of targeting a niche market, using the tried and tested method of word of mouth. EFFECT