Brief and to the point; expressed in a clear and concise manner

Whether or not the strategy is successful in boosting sales remains to be seen, but there may be (8) __________ side effects. FORTUNE

To earn income or generate profit

Whether through advertising, sponsorship or product placement, they have had such people in their (2) __________ as the one in ten who the rest will follow. SEE

This new breed of trendsetter is paid to covertly hand out wares under the guise of friendship and (6) __________, as in 'Would you like a cigarette – why not try one of mine?' GENEROUS

Whether through advertising, (1) __________ or product placement, they have had such people in their sights as the one in ten who the rest will follow. SPONSOR

Something designed to provoke a strong desire for wealth or profit

Language or jargon that is specific to technology and technical fields

The (0) __________ campaigns of leading companies have long targeted what are known as the 'gatekeepers' in society – the select few who can drive a trend or establish a brand. MARKET

One likely (9) __________, for example, could be an increase in psychologists' waiting lists as a new neurosis grips the nation. COME

This new breed of trendsetter is paid to covertly hand out wares under the guise of (5) __________ and generosity, as in 'Would you like a cigarette – why not try one of mine?' FRIENDLY

Impossible to deny or disprove; absolutely certain