This new breed of trendsetter is paid to covertly hand out wares under the guise of friendship and (6) __________, as in 'Would you like a cigarette – why not try one of mine?' GENEROUS

To earn income or generate profit

Something designed to provoke a strong desire for wealth or profit

Whether through advertising, (1) __________ or product placement, they have had such people in their sights as the one in ten who the rest will follow. SPONSOR

One likely (9) __________, for example, could be an increase in psychologists' waiting lists as a new neurosis grips the nation. COME

Now a more insidious method, pioneered in the USA, is set to take hold as advertising companies send out undercover agents – smart young people with charisma and (4) __________ talents – to market products directly in social situations. PER

Now a more insidious method, pioneered in the USA, is set to take hold as advertising companies send out (3) __________ agents – smart young people with charisma and persuasive talents – to market products directly in social situations. COV

The initial stage of planning or designing something

Impossible to deny or disprove; absolutely certain

Language or jargon that is specific to technology and technical fields

Brief and to the point; expressed in a clear and concise manner

The newest, most advanced, or most modern version of something

Whether through advertising, sponsorship or product placement, they have had such people in their (2) __________ as the one in ten who the rest will follow. SEE