Team 1
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Team 2
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Teams
Name
Score
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15
×
Why is brand recognition important for pricing?
Strong brands can charge more
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Okay!
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15
×
What is promotion?
Methods used to make customers aware of a product
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Okay!
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15
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Give one advantage of digital marketing.
Cheaper / measurable / global reach
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Okay!
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15
×
What is advertising?
Communicating information to encourage purchases
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Okay!
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15
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What is informative advertising?
Advertising that gives information
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15
×
Give one example of sales promotion.
Free samples / 2-for-1 offers / coupons
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Okay!
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15
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What is reminder advertising?
Advertising that keeps a product in mind
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Okay!
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15
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What is generic advertising?
Advertising a product category
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15
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What does the product element focus on?
Features, packaging and target market
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banana
Go to last place!
Oops!
×
fairy
Take points!
5
10
15
20
25
×
fairy
Take points!
5
10
15
20
25
×
baam
Lose 20 points!
Oops!
15
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What is place in the marketing mix?
How the product reaches the consumer
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monster
Reset all scores!
Oops!
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seesaw
Swap points!
Okay!
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fairy
Take points!
5
10
15
20
25
×
banana
Go to last place!
Oops!
15
×
What is digital marketing?
Promotion using digital media
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Okay!
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thief
Give points!
5
10
15
20
25
×
magnet
Take 15 points!
Okay!
×
shark
Other team loses 25 points!
Okay!
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banana
Go to last place!
Oops!
15
×
What is the marketing mix?
All the elements used to market a product
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Okay!
Check
15
×
Name one factor affecting price.
Cost / profit / competition / income level
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Okay!
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×
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