Team 1
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Team 2
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Teams
Name
Score
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15
×
What is competitive advertising?
Advertising that compares with rivals
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Okay!
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15
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Give one advantage of digital marketing.
Cheaper / measurable / global reach
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Okay!
Check
15
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Give one example of sales promotion.
Free samples / 2-for-1 offers / coupons
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15
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What is place in the marketing mix?
How the product reaches the consumer
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15
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What is promotion?
Methods used to make customers aware of a product
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15
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What are the 4Ps?
Product, Price, Place, Promotion
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15
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What is digital marketing?
Promotion using digital media
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Okay!
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eraser
Reset score!
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seesaw
Swap points!
Okay!
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gift
Win 15 points!
Okay!
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baam
Lose 25 points!
Oops!
15
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What is the marketing mix?
All the elements used to market a product
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15
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What is reminder advertising?
Advertising that keeps a product in mind
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15
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What is advertising?
Communicating information to encourage purchases
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baam
Lose 25 points!
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star
Double points!
Okay!
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shark
Other team loses 25 points!
Okay!
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thief
Give points!
5
10
15
20
25
15
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What is informative advertising?
Advertising that gives information
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trap
No points!
Oops!
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shark
Other team loses 15 points!
Okay!
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rocket
Go to first place!
Okay!
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baam
Lose 25 points!
Oops!
15
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What is a channel of distribution?
The path from producer to consumer
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15
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What is influencer marketing?
Promotion by social media influencers
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Okay!
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