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15
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What does USP stand for?
Unique Selling Point
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15
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Name one external source of ideas.
Competitors / trade shows / market research / agencies
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What is the break-even point?
When costs equal revenue
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What is a target market?
People most likely to buy the product
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What is a prototype?
A test model of a product
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What is brainstorming?
A group coming together to generate ideas
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Which parts of SWOT are external?
Opportunities and threats
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What is test marketing?
Testing a product with a small group
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What does SWOT stand for?
Strengths, Weaknesses, Opportunities, Threats
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boom
Lose 50 points!
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magnet
Take 25 points!
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rocket
Go to first place!
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lifesaver
Give 10 points!
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15
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What is idea screening?
Selecting the most promising idea
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What is market segmentation?
Dividing a market into smaller groups
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thief
Give points!
5
10
15
20
25
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shark
Other team loses 25 points!
Okay!
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gift
Win 15 points!
Okay!
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banana
Go to last place!
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seesaw
Swap points!
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shark
Other team loses 10 points!
Okay!
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fairy
Take points!
5
10
15
20
25
×
lifesaver
Give 15 points!
Oops!
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lifesaver
Give 25 points!
Oops!
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fairy
Take points!
5
10
15
20
25
×
rocket
Go to first place!
Okay!
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lifesaver
Give 15 points!
Oops!
15
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What type of research is also called secondary research?
Desk research
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