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15
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What is a prototype?
A test model of a product
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15
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What is market segmentation?
Dividing a market into smaller groups
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What is brainstorming?
A group coming together to generate ideas
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What does SWOT stand for?
Strengths, Weaknesses, Opportunities, Threats
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What type of research is also called secondary research?
Desk research
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thief
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5
10
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20
25
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fairy
Take points!
5
10
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20
25
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gift
Win 20 points!
Okay!
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baam
Lose 20 points!
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15
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What is a trade show?
An exhibition of products and services in an industry
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Which parts of SWOT are external?
Opportunities and threats
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What is market research?
Gathering information about consumer needs and wants
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eraser
Reset score!
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gift
Win 10 points!
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rocket
Go to first place!
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thief
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25
15
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Name one internal source of business ideas.
Brainstorming / employee suggestions / R&D / SWOT
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Which parts of SWOT are internal?
Strengths and weaknesses
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trap
No points!
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seesaw
Swap points!
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gift
Win 15 points!
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lifesaver
Give 15 points!
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Name one external source of ideas.
Competitors / trade shows / market research / agencies
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lifesaver
Give 25 points!
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gift
Win 5 points!
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fairy
Take points!
5
10
15
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25
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lifesaver
Give 15 points!
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15
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What is innovation?
Introducing new ideas or new ways of doing things
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