Team 1
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Team 2
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Teams
Name
Score
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15
×
What is idea screening?
Selecting the most promising idea
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15
×
What is innovation?
Introducing new ideas or new ways of doing things
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banana
Go to last place!
Oops!
×
shark
Other team loses 20 points!
Okay!
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fairy
Take points!
5
10
15
20
25
×
banana
Go to last place!
Oops!
15
×
What does SWOT stand for?
Strengths, Weaknesses, Opportunities, Threats
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15
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What is test marketing?
Testing a product with a small group
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15
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What type of research is also called secondary research?
Desk research
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15
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What is market segmentation?
Dividing a market into smaller groups
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15
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What does R&D stand for?
Research and Development
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heart
Other team wins 25 points!
Oops!
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magnet
Take 25 points!
Okay!
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shark
Other team loses 20 points!
Okay!
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lifesaver
Give 10 points!
Oops!
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baam
Lose 20 points!
Oops!
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gift
Win 10 points!
Okay!
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gift
Win 25 points!
Okay!
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baam
Lose 25 points!
Oops!
15
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What is a target market?
People most likely to buy the product
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15
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What is brainstorming?
A group coming together to generate ideas
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15
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What is a feasibility study?
Checking if an idea can be produced at a profit
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15
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What is an intrapreneur?
An employee who shows enterprise and develops ideas
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15
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What is market research?
Gathering information about consumer needs and wants
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15
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What is a trade show?
An exhibition of products and services in an industry
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