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15
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Why is a USP important for branding?
It shows financial success
It makes pricing easier
It differentiates the brand from competitors
It limits creativity
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15
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How can budget affect marketing decisions?
It has no impact
It determines staff uniforms
It limits which activities or media can be used
It only affects product design
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15
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What does “anticipating demand” mean?
Selling to current customers
Predicting what customers will want in future
Lowering prices after launch
Responding to complaints
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Why should marketing objectives be SMART?
To make them specific, measurable and realistic
To reduce the number of objectives
Because it looks professional
Because customers expect it
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How does segmentation help with branding?
It reduces advertising costs
It changes the company name
It removes the need for promotion
It helps create a brand that appeals to a defined audience
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15
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Which statement best describes a niche market?
A market with no competition
A small, specialised part of a larger market
A clearly defined group with specific needs or interests
A market controlled by one brand
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15
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What does USP stand for?
Unique Sales Plan
United Sales Process
Unique Selling Proposition
User Sales Potential
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15
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Which list shows the four types of segmentation?
Visual, verbal, emotional, practical
Local, Regional, National, Global
Demographic, Geographic, Psychographic, Behavioural
Primary, Secondary, Quantitative, Qualitative
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15
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Which of the following are the four key principles of marketing?
Analyse, Report, Segment, Sell
Anticipate, Recognise, Stimulate, Satisfy Demand
Price, Product, Place, Promotion
Design, Delivery, Development, Demand
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15
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What connects segmentation and branding?
Branding identifies audience; segmentation creates the logo
Segmentation defines audience so branding can be targeted
Segmentation increases profits directly
They are unrelated concepts
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trap
No points!
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shark
Other team loses 10 points!
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shark
Other team loses 10 points!
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baam
Lose 20 points!
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15
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Why is marketing important for a business?
It reduces production costs
It helps attract and retain customers to meet business aims
It focuses on product design only
It helps hire staff
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15
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Why does staff expertise matter in marketing?
It affects tax and finance
Skilled staff produce higher quality campaigns and ideas
It controls customer spending
It increases production costs
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eraser
Reset score!
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fairy
Take points!
5
10
15
20
25
×
rocket
Go to first place!
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banana
Go to last place!
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baam
Lose 25 points!
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×
rocket
Go to first place!
Okay!
×
fairy
Take points!
5
10
15
20
25
×
banana
Go to last place!
Oops!
15
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What does “stimulating demand” involve?
Encouraging customers to buy by analysing sales data
Encouraging customers to buy via advertising or promotion
Encouraging customers to buy by waiting for seasonal trends
Encouraging customers to buy by making products cheaper
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