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baam
Lose 10 points!
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shark
Other team loses 25 points!
Okay!
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shark
Other team loses 25 points!
Okay!
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baam
Lose 10 points!
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15
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What is market segmentation?
Splitting the market into groups with similar characteristic
Dividing staff into departments
Selecting suppliers
Creating different logos for products
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15
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How can budget affect marketing decisions?
It only affects product design
It has no impact
It determines staff uniforms
It limits which activities or media can be used
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15
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Which statement best describes a niche market?
A market with no competition
A clearly defined group with specific needs or interests
A market controlled by one brand
A small, specialised part of a larger market
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15
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What connects segmentation and branding?
Segmentation increases profits directly
They are unrelated concepts
Segmentation defines audience so branding can be targeted
Branding identifies audience; segmentation creates the logo
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15
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How does segmentation help with branding?
It removes the need for promotion
It reduces advertising costs
It changes the company name
It helps create a brand that appeals to a defined audience
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15
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What does âanticipating demandâ mean?
Selling to current customers
Predicting what customers will want in future
Responding to complaints
Lowering prices after launch
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15
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Why is a USP important for branding?
It shows financial success
It makes pricing easier
It differentiates the brand from competitors
It limits creativity
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seesaw
Swap points!
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fairy
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5
10
15
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25
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gift
Win 5 points!
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banana
Go to last place!
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15
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Which of the following is an internal influence on marketing?
Competitor actions
Political change
Budget and finance available
Consumer lifestyles
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15
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Why should marketing objectives be SMART?
To reduce the number of objectives
To make them specific, measurable and realistic
Because customers expect it
Because it looks professional
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15
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Why does staff expertise matter in marketing?
It increases production costs
It controls customer spending
Skilled staff produce higher quality campaigns and ideas
It affects tax and finance
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15
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Whatâs the main difference between a marketing aim and a marketing objective?
Aims change weekly; objectives stay fixed
Aims are always financial; objectives are creative
Aims are broad goals; objectives are specific and measurable
Objectives are optional
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banana
Go to last place!
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magnet
Take 10 points!
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gift
Win 25 points!
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lifesaver
Give 15 points!
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15
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If a business has strong internal communication, how could this help marketing?
Teams coordinate more, ensuring consistent customer message
It leads to fewer meetings
It reduces the need for advertising
It eliminates external influences
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15
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Which of the following are the four key principles of marketing?
Price, Product, Place, Promotion
Anticipate, Recognise, Stimulate, Satisfy Demand
Analyse, Report, Segment, Sell
Design, Delivery, Development, Demand
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