The proportion of total market sales achieved by one business. 

An identifiable sub-group of a whole market in which consumers have similar characteristics or preferences.

An independent person or business that is appointed to deal with the sales and the distribution of a product or range of products. 

The unique name of a product that distinguishes it from other brands. 

______________ of communication: The method.

Illiquid means that assets are not easily convertible into cash. 

Factors that stop effective communication of messages. 

This identifies and records the responsibilities and tasks relating to a job. 

Working capital is the capital available to a business in the short-term to pay for day-to-day expenses. 

The cost of producing or buying-in the goods actually sold by the business during a time period.  

A plan to combine the right combination of the four elements of the marketing mix for a product or service to achieve a particular marketing objective(s). 

these have factories, production or service operations in more than one country. 

Opportunity cost is the next best alternative given up by choosing another item.