It is a way of persuading an audience with reason, using facts and figures. Which Rhetorical Appeal is this?

Having written 5 successful novels myself, I can tell you that this book is worth buying.

What is ethos?

"My three decades of experience in public service and my tireless commitment to the people of this community will make me a great choice for your mayor. Which Rhetorical Appeal is this?

"Don't be the last person on the block to have their lawn treated - you don't want to be the laughing stock of your community!" Which Rhetorical Appeal is this?

I need a car. It would make me more independent and improve my life. You wouldn't need to give me rides anymore.

Cigarette smoke contains over 4,800 chemicals, 69 of which are known to cause cancer. So why start smoking?

If you're still unsure, please consider that my advanced degree and fieldwork speak for themselves. Which Rhetorical Appeal?

It is used as a means of convincing an audience via the authority or credibility of the persuader, be it a notable or experienced figure in the field or even a popular celebrity. Which Rhetorical Appeal is this?

Which rhetorical appeal is used in this ad?

"If you don't adopt this puppy, he may never find a home." Which Rhetorical Appeal is this?

"There are 3.499 billion active social media users." Which rhetorical appeal is this an example of?