What is ethos?

"As a dentist I see this problem a lot; I recommend using a sensitive toothpaste." Which Rhetorical Appeal is this?

"My three decades of experience in public service and my tireless commitment to the people of this community will make me a great choice for your mayor. Which Rhetorical Appeal is this?

What is logos?

"As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results." Which Rhetorical Appeal is this?

"Ladies and gentlemen of the jury: we have not only the fingerprints, the lack of an alibi, a clear motive, and an expressed desire to commit the robbery… We also have video of the suspect breaking in. The case could not be more clear."

"According to one study, teenagers said that the #1 negative thing about social media is that it affects their sleep." Which rhetorical appeal is this?

I need a car. It would make me more independent and improve my life. You wouldn't need to give me rides anymore.

Caring for the environment may not change your life, but it will change the lives of your children.

Which rhetorical appeal is used in this ad?

If you're still unsure, please consider that my advanced degree and fieldwork speak for themselves. Which Rhetorical Appeal?

Having written 5 successful novels myself, I can tell you that this book is worth buying.