Fairtrade (fair price for produce, a long-term relationship with suppliers ), environmentally sound production methods, development of the local community

The trend towards worldwide markets in goods and services

Useful tool in Business Planning to identify risks and opportunities.Only deals with external factors

Environmental, social, and corporate governance (ESG) is a set of practices applied by businesses described as socially responsible and sustainable

a form of advertising in which green marketing is deceptively used

carbon footprint, gender equality, education of employees, management of risks, compliance with laws, fair salary

a structured planning method that evaluates strengths and weaknesses of an enterprise and identifies possible opportunities and risks

Demand side, supply side, PESTLE factors