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15
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What type of segmentation would a company use if it targets "young professionals living in urban areas"?
Demographic and geographic segmentation.
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15
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What is the purpose of "Promotion" in the marketing mix?
To inform persuade and remind customers about a product or service
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15
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Which element of the marketing mix would include product features quality and variety?
Product
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15
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Which type of market segmentation is used when a company targets customers based on lifestyle or personality?
Behavioral segmentation.
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trap
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seesaw
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gift
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lifesaver
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15
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Name the four main types of market segmentation.
Demographic, geographic, Income, Behavioural
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15
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What is an example of "Process" in a fast-food restaurant?
Drive-thru ordering or a streamlined kitchen workflow for fast service.
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15
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Give an example of how "Price" can influence customer perception of a brand.
High prices = luxury, low price = low quality
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eraser
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magnet
Take 20 points!
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gift
Win 25 points!
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banana
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heart
Other team wins 15 points!
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star
Double points!
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rocket
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thief
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15
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What is targeting in the context of STP?
Selecting the most attractive segment(s) to focus marketing efforts on.
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15
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What is market segmentation?
Dividing a market into smaller groups based on shared characteristics.
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15
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If a company positions itself as “affordable luxury” what kind of market positioning is it using?
Income
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What does the "Product" element in the marketing mix refer to?
The goods or services a business offers to satisfy customer needs and wants.
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seesaw
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gift
Win 15 points!
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gift
Win 10 points!
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baam
Lose 10 points!
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15
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What type of company would focus heavily on "Place" to reach a broad customer base?
Amazon or McDonald's (because they focus on accessibility and convenience).
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