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15
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What type of segmentation would a company use if it targets "young professionals living in urban areas"?
Demographic and geographic segmentation.
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15
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What is market segmentation?
Dividing a market into smaller groups based on shared characteristics.
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15
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Name the four main types of market segmentation.
Demographic, geographic, Income, Behavioural
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baam
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star
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gift
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thief
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heart
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star
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shark
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thief
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15
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What is an example of "Process" in a fast-food restaurant?
Drive-thru ordering or a streamlined kitchen workflow for fast service.
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15
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What type of company would focus heavily on "Place" to reach a broad customer base?
Amazon or McDonald's (because they focus on accessibility and convenience).
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15
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How might the "Physical Environment" element look different for a luxury brand vs. a budget brand?
Various Answers
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If a company positions itself as âaffordable luxuryâ what kind of market positioning is it using?
Income
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Give an example of how "Price" can influence customer perception of a brand.
High prices = luxury, low price = low quality
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15
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In the 7 Pâs which element refers to the people involved in delivering customer service?
People.
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If a company reduces its budget which internal factor might be influencing its marketing mix
Finance or budget constraints.
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Give an example of behavioral segmentation.
Targeting customers who value eco-friendly products.
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Which element of the marketing mix would include product features quality and variety?
Product
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15
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Name a brand that uses premium pricing as part of its marketing strategy.
Rolex or Apple.
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boom
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gift
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fairy
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lifesaver
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