People in Western societies are more individualistic and tend to value personal success over group achievements.

The western cultures prioritize individual desires over family needs.

People in more collectivist societies tend to be more ‘holistic’ in the way they think about problems.

Easter cultures don't emphasize collectivism, harmony and respect for authority.

People from America tend to spend more time looking around the background of an image – working out the context – whereas people from East Asia tended to spend more time concentrating on the main focus of the picture.

In Eastern culture respect for authority and hierarchy is important, and individuals may be more hesitant to express disagreement openly.