is often found in virtual theme park rides and simulations and used for interactive gaming and storytelling.

AR or VR

can often only be accessed through a dedicated headset with controllers and other sense-tracking devices.

integrates digital content into the real-world environment, enhancing the user's perception and interaction with their surroundings in real time.

this technology prioritizes interaction with the physical world, helps identify real-world issues and offers solutions with digital overlaying.

applications overlay informative content onto real-world objects, fostering a learning experience tailored towards student engagement.

Popular games and apps like Pokémon Go and Snapchat leverage digital image layering THIS technology.

can be accessed through smartphones, tablets or specialized glasses.

healthcare applications create virtual environments to distract patients from pain or anxiety and can help with other healthcare treatments like exposure therapy and rehabilitation.

Surgical planning and training THIS applications help healthcare professionals by overlaying medical imaging data onto patients for real-time guidance.

provides more freedom for smartphone users and more opportunities for developers and marketers since there is no need for a head-mounted display.

creates interactive learning experiences like showcasing a fully-virtual environment.