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15
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Briefly outline what marketing is about.
Marketing is about identifying customer wants and satisfying them profitably.
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15
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What are TWO advantages of operating in the mass market?
Total sales are high, Economies of scale, Spread out risks, opportunities for growth
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15
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Outline TWO appropriate ways to segment the laptop market.
By income (high-end vs. basic models), use of product (corporate vs. individual use)
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15
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If the total global market sales of electric vehicles in 2021 is US$200 billion, and Tesla’s sales is US$40 billion, what is Tesla’s market share?
20% (40 billion / 200 billion x 100%)
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15
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What are TWO advantages of operating in the mass market?
Total sales are high, Economies of scale, Spread out risks, opportunities for growth
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15
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Identify THREE external stakeholders of the MTR corporation.
Government, banks, local community, passengers of MTR etc.
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10
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Identify TWO internal stakeholders of the MTR corporation.
Shareholders, employees, managers etc.
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eraser
Reset score!
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fairy
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25
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fairy
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thief
Give points!
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thief
Give points!
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gold
Win 50 points!
Okay!
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fairy
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banana
Go to last place!
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15
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Outline two reasons why consumer spending patterns are constantly changing.
Technological changes, changes in taste, changes in income, ageing population
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15
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Provide TWO examples of a niche market product.
E.g. gamer's mechanical keyboard, Rolex watches
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20
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Identify TWO situations when 'survival' might be a business objective for businesses.
Newly start up company, when the economy isn't doing well, change in trends causing reduced demand etc.
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15
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Identify TWO ways in which companies can segment for market.
By age, income, gender, location, lifestyle, use of product etc.
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15
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What are TWO advantages of operating in the niche market?
Less competition, Cater to needs of customer, Higher levels of customer loyalty and better customer relations
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thief
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25
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star
Double points!
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rocket
Go to first place!
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thief
Give points!
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15
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Identify TWO common objectives of social enterprises.
Provide jobs to support disadvantages in society, to protect the environment, reinvest to expand social enterprise operations
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