Team 1
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Team 2
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Teams
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Score
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15
×
Outline ONE objective that a start-up business would likely have.
Survival in a competitive industry, growth in size to build up brand awareness
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Check
Okay!
Check
15
×
What are TWO advantages of operating in the mass market?
Total sales are high, Economies of scale, Spread out risks, opportunities for growth
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Check
Okay!
Check
×
seesaw
Swap points!
Oops!
×
fairy
Take points!
5
10
15
20
25
×
shark
Other team loses 20 points!
Okay!
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thief
Give points!
5
10
15
20
25
15
×
Identify TWO common objectives of social enterprises.
Provide jobs to support disadvantages in society, to protect the environment, reinvest to expand social enterprise operations
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Okay!
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15
×
Identify TWO factors that firms consider before choosing appropriate method of segmentation.
Size and sales potential of each segment, Cost of entering each segment, company image / brand image
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Okay!
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15
×
Identify TWO objectives that the local community would typically have when a new business enters the area.
job creation, ensuring environmental conservation / sustainability
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Okay!
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trap
No points!
Oops!
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gold
Win 50 points!
Okay!
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shark
Other team loses 10 points!
Okay!
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lifesaver
Give 20 points!
Oops!
15
×
What are TWO advantages of operating in the mass market?
Total sales are high, Economies of scale, Spread out risks, opportunities for growth
Oops!
Check
Okay!
Check
15
×
What are TWO advantages of operating in the niche market?
Less competition, Cater to needs of customer, Higher levels of customer loyalty and better customer relations
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Check
Okay!
Check
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banana
Go to last place!
Oops!
×
seesaw
Swap points!
Okay!
×
shark
Other team loses 25 points!
Okay!
×
banana
Go to last place!
Oops!
15
×
Briefly outline what marketing is about.
Marketing is about identifying customer wants and satisfying them profitably.
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Okay!
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15
×
Outline ONE objective that a public limited company would likely have.
Maximizing returns to shareholders (as they're held accountable to shareholders)
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Okay!
Check
10
×
Identify TWO internal stakeholders of the MTR corporation.
Shareholders, employees, managers etc.
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Check
Okay!
Check
20
×
Identify TWO situations when 'survival' might be a business objective for businesses.
Newly start up company, when the economy isn't doing well, change in trends causing reduced demand etc.
Oops!
Check
Okay!
Check
15
×
Identify TWO ways in which companies can segment for market.
By age, income, gender, location, lifestyle, use of product etc.
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Check
Okay!
Check
15
×
Identify THREE external stakeholders of the MTR corporation.
Government, banks, local community, passengers of MTR etc.
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Check
Okay!
Check
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