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15
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Outline ONE objective that a start-up business would likely have.
Survival in a competitive industry, growth in size to build up brand awareness
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15
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Identify TWO common objectives of social enterprises.
Provide jobs to support disadvantages in society, to protect the environment, reinvest to expand social enterprise operations
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heart
Other team wins 15 points!
Oops!
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fairy
Take points!
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20
25
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rocket
Go to first place!
Okay!
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thief
Give points!
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25
15
×
Briefly outline what marketing is about.
Marketing is about identifying customer wants and satisfying them profitably.
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Okay!
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15
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Identify TWO objectives that the local community would typically have when a new business enters the area.
job creation, ensuring environmental conservation / sustainability
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Okay!
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eraser
Reset score!
Oops!
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shark
Other team loses 5 points!
Okay!
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rocket
Go to first place!
Okay!
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banana
Go to last place!
Oops!
15
×
Provide TWO examples of a niche market product.
E.g. gamer's mechanical keyboard, Rolex watches
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15
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What are TWO advantages of operating in the mass market?
Total sales are high, Economies of scale, Spread out risks, opportunities for growth
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Okay!
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monster
Reset all scores!
Oops!
×
magnet
Take 20 points!
Okay!
×
shark
Other team loses 10 points!
Okay!
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thief
Give points!
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25
15
×
Outline two reasons why consumer spending patterns are constantly changing.
Technological changes, changes in taste, changes in income, ageing population
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15
×
Define mass marketing.
Mass marketing: products are designed to appeal to the whole market so advertising and promotions are intended to appeal to most customers.
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15
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If the total global market sales of electric vehicles in 2021 is US$200 billion, and Tesla’s sales is US$40 billion, what is Tesla’s market share?
20% (40 billion / 200 billion x 100%)
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Okay!
Check
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seesaw
Swap points!
Oops!
×
magnet
Take 20 points!
Okay!
×
shark
Other team loses 15 points!
Okay!
×
thief
Give points!
5
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15
20
25
15
×
Identify THREE external stakeholders of the MTR corporation.
Government, banks, local community, passengers of MTR etc.
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Okay!
Check
15
×
Identify TWO factors that firms consider before choosing appropriate method of segmentation.
Size and sales potential of each segment, Cost of entering each segment, company image / brand image
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Check
Okay!
Check
15
×
What are TWO advantages of operating in the mass market?
Total sales are high, Economies of scale, Spread out risks, opportunities for growth
Oops!
Check
Okay!
Check
×
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