something essential for survival

A collection of businesses with a common line of products or services

an item that we desire but that is not essential to survival

Focuses on other stakeholders, not just the business and consumers

Communicating without the use of words, such as body language and facial expression

Markets for products bought by businesses

A group of people or organizations for which an organization designs, implements, and maintains a marketing mix intended to meet the needs of that gro...

An approach adopted by businesses that are outward looking. The focus on making products they can sell.

a formal written document that describes the nature of a business and how it will operate

Features of a product which allow a business to differentiate and give it a competitive advantage EG: design

Any activity that fulfills a human want or need and returns money to those who provide it.

Must reflect value customers place on product

The amount of goods available