Large media outlets like TV, newspapers and magazines

Something that encourages someone to take a particular action, such as making a purchase or clicking a link on a website

A memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group.

A large outdoor advertising structure, typically found in high-traffic areas such as alongside busy roads

The amount of money a company decides to spend on advertising

A company that creates adverts for other companies

The time during the viewing schedule when most people watch TV or listen to a broadcast

Unwanted, promotional email

To quickly become extremely popular on the Internet through social media

To have a well-known person promote a product

The short period during TV programmes when advertisements are shown

How well people know a particular brand

The degree to which people continue to buy from the same brand or company