A memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group.

Recommendations made by individuals to other individuals about a product of service

Unwanted, promotional email

How well people know a particular brand

To have a well-known person promote a product

A large outdoor advertising structure, typically found in high-traffic areas such as alongside busy roads

The amount of money a company decides to spend on advertising

A company that creates adverts for other companies

The degree to which people continue to buy from the same brand or company

The time during the viewing schedule when most people watch TV or listen to a broadcast

Large media outlets like TV, newspapers and magazines

Something that encourages someone to take a particular action, such as making a purchase or clicking a link on a website