NZST L6 Distribution Channels | Baamboozle - Baamboozle

Customers will pay a) 6% b) 5% c) 7% d) 4% more for products or services that are produced sustainably

b) 5%

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What is Lady Gaga's real name?

Stefani Joanne Angelina Germanotta

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What is the name of Andrew's pet Chicken?

Mandy Megatron Campbell

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Name one consequence of a distribution system that no longer meets the needs of customers or the business

a) Dissatisfied customers b) Frequent rush deliveries c) Too much inventory d) Time consuming operations e) High distribution costs f) Other

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Most channel conflict is considered healthy competition. True or False

True

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Finish the sentence: 'A distribution channel is a path through which goods and services travel from the vendor to the consumer or payments for those products travel from....

the consumer to the vendor'.

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It has been suggested that it is best for hotels to offer rewards to customers to avoid search and switch behavior. Give an example of a reward a hotel might use.

Free wine with dinner, FOC late check out, Discounted or free parking / Internet, More hotel reward points

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What does ROI stand for?

Return on Investment

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trap

No points!

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fairy

Take points!

shark

Other team loses 25 points!

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baam

Lose 10 points!

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When Mattel recalled toys which where found to contain lead paint. This was an example of business............

ethics

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Name 3 of the 12 KPI's which are the best measure of channel partner engagement

1) # log ons to Portal b) # meetings attended c) # conferences attended d) # marketing materials downloaded e) # certs earned f) Partner profit g) C.S. etc

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trap

No points!

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rocket

Go to first place!

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gift

Win 20 points!

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banana

Go to last place!

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Give an example of 'Vertical Channel Conflict'.

e.g. between a hotelier and a retail travel agent or travel wholesaler and retail travel agent etc

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trap

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fairy

Take points!

fairy

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lifesaver

Give 15 points!

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It has been argued by Pearce & Taniguchi 2008, that the first step to monitoring and evaluating the performance of any distribution system is to.......

build an adequate database.

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It has been stated that the best way to market a tour or tourism experience is through...

word of mouth

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