NZST L6 Distribution Channels | Baamboozle - Baamboozle | The Most Fun Classroom Games!

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20

It has been argued by Pearce & Taniguchi 2008, that the first step to monitoring and evaluating the performance of any distribution system is to.......

build an adequate database.

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25

It has been suggested that it is best for hotels to offer rewards to customers to avoid search and switch behavior. Give an example of a reward a hotel might use.

Free wine with dinner, FOC late check out, Discounted or free parking / Internet, More hotel reward points

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15

It has been stated that the best way to market a tour or tourism experience is through...

word of mouth

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20

What is search and switch behaviour?

Customers continuing to search for a cheaper deal after purchase, right up to when they use the service or product.

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20

Which of the Titanic's sister ships also sank? Britannic or Olympic

Britannic

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seesaw

Swap points!

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star

Double points!

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gift

Win 20 points!

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baam

Lose 25 points!

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25

The most common issue from which most channel conflict comes is...............

Pricing or Price

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banana

Go to last place!

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star

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fairy

Take points!

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thief

Give points!

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lifesaver

Give 10 points!

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gift

Win 25 points!

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fairy

Take points!

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thief

Give points!

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20

When assigning a project leader to evaluate distribution costs and contracts, what is essential?

The person is someone you can trust

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trap

No points!

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fairy

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gift

Win 20 points!

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thief

Give points!

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20

Give an example of 'Vertical Channel Conflict'.

e.g. between a hotelier and a retail travel agent or travel wholesaler and retail travel agent etc

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25

The relationship between a company and their channel partners was described as what?

Codependent

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20

What is Lady Gaga's real name?

Stefani Joanne Angelina Germanotta

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25

How often is it recommend that hotels assess the profitability of their distribution channels?

Daily, Weekly or Monthly - as often as possible.

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15

By late 2010, Internet bookings for the top 30 hotel brands reached a) 56.9% b) 58.9% c) 57.9% d) 65.9%

a) 56.9%

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