defective reasoning, logical fallacies (Example: Because everything is bigger in Texas, you can expect birds to be the size of dogs.) Doesn't make sense. Faulty Reasoning

reasons and evidence that back up the claim

to review or analyze critically (a reflective examination of the validity of the subject)

methods to influence others' beliefs, opinions, or actions. Persuasive Techniques

relies on the backing of a celebrity, an expert, or a satisfied customer

reasons and evidence that back up the claim

makes people feel as if their safety, security, or health is in danger

Celebrities use their fame to make you believe in a cause, candidate, or product.