A conclusion drawn from specific information that is used to make a broad statement about a topic or person. (Example: Jenny's dog is mean. All dogs are mean.)

Appeal to reason

Appeal to emotion

unfair appeal to the audience's emotions

a mistake in reasoning (example: Because everything is bigger in Texas, you can expect dogs to be the size of horses.)

unreasonably advance the writer's own authority or character

facts or information indicating whether a belief or statement is true or valid.

This rhetorical fallacy attacks the person rather than on the opponent's ideas. It comes from the Latin meaning "against the man."

a general rule in speaking, in writing, and in music, that states that concepts or ideas presented in threes are inherently more interesting, more enjoyable, and more memorable.

specific, clear, detailed (leaves little room for interpretation)

the art of using language effectively and persuasively

A question asked merely for effect with no answer expected.

The act of proving wrong by offering an opposite argument