to indicate or suggest without being explicitly stated

words that imply a value judgement, used to persuade a reader without having made a serious argument (positive or negative connotations)

clearly stated

A conclusion drawn from specific information that is used to make a broad statement about a topic or person. (Example: Jenny's dog is mean. All dogs are mean.)

specific, clear, detailed (leaves little room for interpretation)

Repeating a word, phrase, or idea for emphasis.

a statement that many (or even most) people believe to be true, even though they cannot prove that it is a fact

a general rule in speaking, in writing, and in music, that states that concepts or ideas presented in threes are inherently more interesting, more enjoyable, and more memorable.

This rhetorical fallacy attacks the person rather than on the opponent's ideas. It comes from the Latin meaning "against the man."

A personal view, attitude, or appraisal.

Ethical appeal

the art of using language effectively and persuasively

an argument that is not sound but may still be convincing