A personal view, attitude, or appraisal.

A means of persuasion in an argument. According to Aristotle, there are 3 fundamental appeals to persuade a person: 1. Reason (Logos), 2. Ethics (Ethos), and 3. Emotion (Pathos).

A particular preference or point of view that is personal, rather than scientific.

unreasonably advance the writer's own authority or character

a general rule in speaking, in writing, and in music, that states that concepts or ideas presented in threes are inherently more interesting, more enjoyable, and more memorable.

Appeal to reason

A conclusion drawn from specific information that is used to make a broad statement about a topic or person. (Example: Jenny's dog is mean. All dogs are mean.)

This rhetorical fallacy attacks the person rather than on the opponent's ideas. It comes from the Latin meaning "against the man."

facts or information indicating whether a belief or statement is true or valid.

Repeating a word, phrase, or idea for emphasis.

a reason or set of reasons given with the aim of persuading others that an action or idea is right or wrong

A question asked merely for effect with no answer expected.

unfair appeal to the audience's emotions