To fund a project by raising small quantities of money from a large number of people.

When a startup makes a quick, dramatic shift in its business approach, product, service, or target market

The number of customers that stop doing business with a company over a set period compared to the organization’s total clientele.

When a larger, more successful company buys out a smaller, failing company to gain its talented workforce, not its product or services.

A center/program where startups are “incubated” through mentorship, space, resources and sometimes cash.

When entrepreneurs fund their startup(s) with their own personal savings and use money from friends and family

A private individual who provides capital from their own net worth for a business or businesses in exchange for equity.

A term used to describe financing that is provided to companies and entrepreneurs. They can provide backing through capital financing, technological expertise, and/or managerial experience.

A marketing strategy that employs low-cost, non-traditional methods to grow a business quickly.

A business owner's strategic plan to sell ownership in a company to investors or another company.

You give the basic product away for free and then try to upsell features to your customers.

The combination and blending of two separate enterprises to form a new single business

The amount of money an entrepreneur spends over a set period compared to the startup’s available capital.