Marketing Mistakes Reading Comprehension | Baamboozle - Baamboozle

According to the reading, what does the color yellow represent in the USA and France? (hint: it has different meanings)

USA: warmth, France: infidelity

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Toothpaste marketing in all countries should always promise white teeth.

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Overall, what can we conclude from the reading about what marketers should be aware of when selling their products overseas?

product characteristics such as its taste, shape, type, color, etc should take into account and if necessary, be modified to fit the target market

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How did Nabisco solve low sales of Oreo cookies in Japan?

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trap

No points!

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seesaw

Swap points!

Okay!

gift

Win 5 points!

Okay!

lifesaver

Give 25 points!

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boom

Lose 50 points!

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rocket

Go to first place!

Okay!

fairy

Take points!

thief

Give points!

Furniture sellers can better avoid marketing blunders by taking in to account the average physical sizes of houses abroad.

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baam

Lose 10 points!

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shark

Other team loses 20 points!

Okay!

fairy

Take points!

thief

Give points!

lifesaver

Give 5 points!

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rocket

Go to first place!

Okay!

fairy

Take points!

banana

Go to last place!

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According to the reading, in which three European countries is breakfast cereal not usually eaten?

France, Italy, Greece

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Situation: A Taiwanese chain of bubble tea shops wants to open in America. Is this name/message appropriate? Why or why not?

Definitely not! "Suck my balls" has a very, very, very inappropriate meaning.

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What language mistake made Chevrolet learn the hard way about marketing the 'Nova' car in Mexico?

'no va' in Spanish means 'it doesn't run' or 'no go'; not exactly a good image for a car

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Situation: You are a Japanese company that wants to export green tea to the USA. Which of these should you focus on?

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What particular characteristic(s) of its tea did Snapple fail to change in Japan?

its sweetness (and its clarity)

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We can conlcude from the reading that marketing departments should probably pay good money to translators who understand the foreign market.

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Being inclusive in marketing will always lead to success in foreign markets.

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