Marketing Mistakes Reading Comprehension | Baamboozle - Baamboozle

What particular characteristic(s) of its tea did Snapple fail to change in Japan?

its sweetness (and its clarity)

Oops!

Check

Okay!

Check

Which marketing theme developed for the US market by the 7-Up Company was thought to be inappropriate overseas?

the 'uncola' theme didn't translate well to other languages

Oops!

Check

Okay!

Check

eraser

Reset score!

Oops!

magnet

Take 5 points!

Okay!

fairy

Take points!

lifesaver

Give 20 points!

Oops!

Toothpaste marketing in all countries should always promise white teeth.

Oops!

Show

Check

Okay!

Check

We can conlcude from the reading that marketing departments should probably pay good money to translators who understand the foreign market.

Oops!

Show

Check

Okay!

Check

heart

Other team wins 25 points!

Oops!

gift

Win 15 points!

Okay!

rocket

Go to first place!

Okay!

baam

Lose 25 points!

Oops!

According to the reading, what does the color yellow represent in the USA and France? (hint: it has different meanings)

USA: warmth, France: infidelity

Oops!

Check

Okay!

Check

Being inclusive in marketing will always lead to success in foreign markets.

Oops!

Show

Check

Okay!

Check

How did Nabisco solve low sales of Oreo cookies in Japan?

Oops!

Show

Check

Okay!

Check

Situation: A Taiwanese chain of bubble tea shops wants to open in America. Is this name/message appropriate? Why or why not?

Definitely not! "Suck my balls" has a very, very, very inappropriate meaning.

Oops!

Check

Okay!

Check

trap

No points!

Oops!

seesaw

Swap points!

Okay!

shark

Other team loses 15 points!

Okay!

lifesaver

Give 5 points!

Oops!

What language mistake made Chevrolet learn the hard way about marketing the 'Nova' car in Mexico?

'no va' in Spanish means 'it doesn't run' or 'no go'; not exactly a good image for a car

Oops!

Check

Okay!

Check

Promotional messaging only needs to be translated to the target language.

Oops!

Show

Check

Okay!

Check

Furniture sellers can better avoid marketing blunders by taking in to account the average physical sizes of houses abroad.

Oops!

Show

Check

Okay!

Check

Situation: You are a Japanese company that wants to export green tea to the USA. Which of these should you focus on?

Oops!

Show

Check

Okay!

Check

Overall, what can we conclude from the reading about what marketers should be aware of when selling their products overseas?

product characteristics such as its taste, shape, type, color, etc should take into account and if necessary, be modified to fit the target market

Oops!

Check

Okay!

Check

Restart Join for Free

Your experience on this site will be improved by allowing cookies.