Marketing Mistakes Reading Comprehension | Baamboozle - Baamboozle

Being inclusive in marketing will always lead to success in foreign markets.

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What language mistake made Chevrolet learn the hard way about marketing the 'Nova' car in Mexico?

'no va' in Spanish means 'it doesn't run' or 'no go'; not exactly a good image for a car

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monster

Reset all scores!

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rocket

Go to first place!

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rocket

Go to first place!

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lifesaver

Give 20 points!

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thief

Give points!

rocket

Go to first place!

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fairy

Take points!

banana

Go to last place!

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eraser

Reset score!

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rocket

Go to first place!

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gift

Win 25 points!

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thief

Give points!

Overall, what can we conclude from the reading about what marketers should be aware of when selling their products overseas?

product characteristics such as its taste, shape, type, color, etc should take into account and if necessary, be modified to fit the target market

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According to the reading, what does the color yellow represent in the USA and France? (hint: it has different meanings)

USA: warmth, France: infidelity

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Which marketing theme developed for the US market by the 7-Up Company was thought to be inappropriate overseas?

the 'uncola' theme didn't translate well to other languages

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We can conlcude from the reading that marketing departments should probably pay good money to translators who understand the foreign market.

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Furniture sellers can better avoid marketing blunders by taking in to account the average physical sizes of houses abroad.

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Situation: A Taiwanese chain of bubble tea shops wants to open in America. Is this name/message appropriate? Why or why not?

Definitely not! "Suck my balls" has a very, very, very inappropriate meaning.

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According to the reading, in which three European countries is breakfast cereal not usually eaten?

France, Italy, Greece

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Toothpaste marketing in all countries should always promise white teeth.

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Promotional messaging only needs to be translated to the target language.

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How did Nabisco solve low sales of Oreo cookies in Japan?

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Situation: You are a Japanese company that wants to export green tea to the USA. Which of these should you focus on?

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