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20
×
According to the reading, what does the color yellow represent in the USA and France? (hint: it has different meanings)
USA: warmth, France: infidelity
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20
×
Situation: You are a Japanese company that wants to export green tea to the USA. Which of these should you focus on?
finding a factory to make the tea at the lowest price
finding out of Americans want the tea to be sweetened or not
not worrying if the Japanese name will mean anything weird
telling Americans Japanese tea is the best
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20
×
How did Nabisco solve low sales of Oreo cookies in Japan?
they redesigned their marketing
they created a new Japanese name
they made a version of the cookie without the cream
they made the cream less sweet
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5
×
Being inclusive in marketing will always lead to success in foreign markets.
False
True
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5
×
Promotional messaging only needs to be translated to the target language.
False
True
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25
×
Situation: A Taiwanese chain of bubble tea shops wants to open in America. Is this name/message appropriate? Why or why not?
Definitely not! "Suck my balls" has a very, very, very inappropriate meaning.
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boom
Lose 50 points!
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magnet
Take 25 points!
Okay!
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shark
Other team loses 20 points!
Okay!
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baam
Lose 25 points!
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lifesaver
Give 20 points!
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star
Double points!
Okay!
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shark
Other team loses 25 points!
Okay!
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lifesaver
Give 20 points!
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20
×
What language mistake made Chevrolet learn the hard way about marketing the 'Nova' car in Mexico?
'no va' in Spanish means 'it doesn't run' or 'no go'; not exactly a good image for a car
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20
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What particular characteristic(s) of its tea did Snapple fail to change in Japan?
its sweetness (and its clarity)
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25
×
Overall, what can we conclude from the reading about what marketers should be aware of when selling their products overseas?
product characteristics such as its taste, shape, type, color, etc should take into account and if necessary, be modified to fit the target market
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5
×
Furniture sellers can better avoid marketing blunders by taking in to account the average physical sizes of houses abroad.
False
True
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15
×
According to the reading, in which three European countries is breakfast cereal not usually eaten?
France, Italy, Greece
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lifesaver
Give 20 points!
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rocket
Go to first place!
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shark
Other team loses 10 points!
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thief
Give points!
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5
×
Toothpaste marketing in all countries should always promise white teeth.
True
False
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15
×
Which marketing theme developed for the US market by the 7-Up Company was thought to be inappropriate overseas?
the 'uncola' theme didn't translate well to other languages
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