television, radio, and podcasts

a message created to educate people about an issue

based on facts and evidence

My three decades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition, make me the ideal candidate for your mayor.

the writer's attitude toward the topic

Save Lives. Don't Drink and Drive!

electronic devices and media platforms such as computers, cell phones, social networking sites, the Internet, video games, and virtual worlds

information, especially of a biased or misleading nature, used to promote a particular point of view

Convincing an audience by evoking an emotional response

All men are mortal. Socrates is a man. Therefore, Socrates is mortal.

The data is perfectly clear: this investment has consistently turned a profit year-over-year, even in spite of market declines in other areas.

the claim; what a group would like to accomplish

"8 out of 10 students prefer Quizizz to Kahoot for test reviews."