Convincing an audience by proving the credibility of the speaker
Ethos
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10
call to action
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10
The data is perfectly clear: this investment has consistently turned a profit year-over-year, even in spite of market declines in other areas.
Logos
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10
My three decades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition, make me the ideal candidate for your mayor.
Ethos
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10
an appeal to feelings / emotion
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lifesaver
Give 15 points!
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gift
Win 25 points!
Okay!
rocket
Go to first place!
Okay!
lifesaver
Give 20 points!
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lifesaver
Give 25 points!
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magnet
Take 25 points!
Okay!
gift
Win 20 points!
Okay!
thief
Give points!
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25
10
media consisting of newspapers, magazines, books...
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10
the writer's attitude toward the topic
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10
credibility / ethical appeal (experts)
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eraser
Reset score!
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seesaw
Swap points!
Okay!
rocket
Go to first place!
Okay!
lifesaver
Give 25 points!
Oops!
thief
Give points!
5
10
15
20
25
gift
Win 25 points!
Okay!
fairy
Take points!
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banana
Go to last place!
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10
A professional tennis player explaining the benefits of the newest tennis racket on the market.
Ethos
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10
If you donโt come to my birthday party, I am not going to have any fun, and the whole day is going to be totally ruined.
Pathos
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10
a reason for doing something
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10
All men are mortal. Socrates is a man. Therefore, Socrates is mortal.