One type of competitive advantage is a special feature of your product that is not offered by the products of your competitors.

Which of the three is not a strategy to build a competitive advantage?

McDonalds and Burger King are direct competitors

Your company offers the best cars on the market at relatively affordable prices. You currently have no competitors regarding the features your cars have. Why is this an example of product differentiation?

Coca-cola decided to sell their brand of mineral water called Dasani in the Malaysian market. This is an example of what type of business strategy?

When competition is fierce in a market, rivalry among existing competitors is high.

Competitive advantage

When Apple introduces the new iPhone in 2007, they used this strategy:

Which of the following is NOT a strategy to build a competitive advantage?

A product or service that an organisation's customers place a greater value on than similar offering from a competitor is the definition of:

The specific group of customers at which a company aims its products or services

Thomas owns a large IT company. He attempts to gain an upper hand in the market by using very skilled workers and inexpensive raw materials. Overall, he is very focused on controlling the costs in order to maximize the value of his products