The purpose of the enterprise business plan also determines its ____________.

A document that describes what you plan to do and how you plan to do it. If you jot down a paragraph on the back of an envelope describing your business strategy, you've written a plan, or at least the germ of a plan.

This part of the enterprise business plan may require help from your accountant and a good spreadsheet software program.

Business plans can help perform a number of tasks for those who write and read them. They're used by investment-seeking entrepreneurs to convey their vision to potential _______________.

An enterprise business plan should also have a cover, ________________ and table of contents.

in which you describe and analyze potential customers: who and where they are, what makes them buy and so on. Here, you also describe the competition and how you'll position yourself to beat it.

This part of the enterprise business plan where you discuss the industry, your business structure, your particular product or service, and how you plan to make your business a success.