a particular group of customers that an organisation has decided to aim its products and services towards through marketing efforts.
Target Market
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10
Name a perishable product/ service in Travel and Tourism
Concert tickets, train tickets, meals in a restaurant...
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15
Why do you need a SWOT Analysis?
To identify the strengths, weaknesses, opportunities and threats of an organization
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trap
No points!
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seesaw
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gift
Win 10 points!
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banana
Go to last place!
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15
Mention the 4 stages in the marketing process
Identify customer's needs, create a product or service, promote the product or service, evaluate feedback
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20
The systematic and coordinated execution of business policies by both private or public sector tourism organizations operated at the local, regional, national,
Marketing
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25
Name 5 promotional techniques.
Advertising, direct marketing, PR, Displays, Sponsorship, demostrations, sales promotions, Brochures, Celebrity appearances, paying to display your logo
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15
Give an example of a promotional technique use in a local organization.
....
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15
What does a travel agency consutant has to do?
...
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heart
Other team wins 15 points!
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gift
Win 25 points!
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fairy
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5
10
15
20
25
lifesaver
Give 25 points!
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15
What are the four P's in the Marketing mix?
Product, place, promotion, price
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lifesaver
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gift
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gift
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lifesaver
Give 5 points!
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20
What is peak and off-peak pricing?
Adapting prices according to the demand.
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15
Why should products/services change with time?
...
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25
Which are the 6 stages of the selling process?
...
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10
It relates to the distribution point of the product, or the location where the customer buys the product or service.
