a particular group of customers that an organisation has decided to aim its products and services towards through marketing efforts.
Target Market
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15
What's the difference between a miniple, multiple and a holiday hypermarket?
...
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15
What are the types of travel agencies?
Independent, miniple, multiple, holiday hypermarket, freelancers, etc.
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10
Name a perishable product/ service in Travel and Tourism
Concert tickets, train tickets, meals in a restaurant...
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15
What does a travel agency consutant has to do?
...
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boom
Lose 50 points!
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gift
Win 15 points!
Okay!
gift
Win 20 points!
Okay!
thief
Give points!
5
10
15
20
25
banana
Go to last place!
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magnet
Take 15 points!
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shark
Other team loses 15 points!
Okay!
banana
Go to last place!
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20
The systematic and coordinated execution of business policies by both private or public sector tourism organizations operated at the local, regional, national,
Marketing
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10
what makes your product or service different from other products or services in the market.
Unique Selling Point
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10
It relates to the distribution point of the product, or the location where the customer buys the product or service.
Place
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15
Why do you need a SWOT Analysis?
To identify the strengths, weaknesses, opportunities and threats of an organization
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baam
Lose 20 points!
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rocket
Go to first place!
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shark
Other team loses 10 points!
Okay!
thief
Give points!
5
10
15
20
25
15
What are the four P's in the Marketing mix?
Product, place, promotion, price
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15
Give an example of a promotional technique use in a local organization.
