a particular group of customers that an organisation has decided to aim its products and services towards through marketing efforts.
Target Market
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20
The systematic and coordinated execution of business policies by both private or public sector tourism organizations operated at the local, regional, national,
Marketing
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25
Name 5 promotional techniques.
Advertising, direct marketing, PR, Displays, Sponsorship, demostrations, sales promotions, Brochures, Celebrity appearances, paying to display your logo
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15
What are the types of travel agencies?
Independent, miniple, multiple, holiday hypermarket, freelancers, etc.
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trap
No points!
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magnet
Take 25 points!
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shark
Other team loses 25 points!
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baam
Lose 5 points!
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20
What factors affect the place of sale?
Where the target audience is, how they would like to purchase the product, the cost.
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10
what makes your product or service different from other products or services in the market.
Unique Selling Point
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10
It relates to the distribution point of the product, or the location where the customer buys the product or service.
Place
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15
Why should products/services change with time?
...
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10
Name a perishable product/ service in Travel and Tourism
Concert tickets, train tickets, meals in a restaurant...
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15
Why do you need a SWOT Analysis?
To identify the strengths, weaknesses, opportunities and threats of an organization
