Persuasive Techniques

A person is made to have strong feelings about a situation

A well known person supports a product or an idea

Since experts approve of this idea, you should too.

What is a catchy phrase or statement often used to sell a service or product

A statement suggesting that everyone is doing it, so you should too.

Uses logic (numbers, percentages, etc.) to convince the audience that the choice is smart

Creating a negative attitude through negative ideas, insults, or names

The name or product/idea is repeated many times?

Name two places we see persuasive techniques.

Telling only the good part of the truth; hiding the bad parts