The oldest customer service complaint was written on a clay cuneiform tablet in Mesopotamia 4000 years ago.
True. (In it, a customer named Nanni complains that he was sold inferior copper ingots.)
Before battles, some Roman gladiators read product endorsements. We can see it in the movie Gladiator.
False. The makers of the film Gladiator planned to show this, but they nixed the idea out of fear that audiences wouldn’t believe it.
Gruen Transfer is the moment when consumers enter a shopping mall or store and, surrounded by an intentionally confusing layout, lose track of their original intentions, making them more susceptible to making impulse buys.
True. It´s also used in casinos and includes things like removing clocks and windows so that you can´t see the outside world
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