CIE Psychology of Consumer Behaviour
What are the two ways of responding to the atmosphere of a retail environment?
Approach (positive responses) or avoidance (negative responses)
Turley and Milliman grouped atmosphere variables into five categories. Name three.
External variables, general interior variables, layout and design, point of purchase and decoration, human
What is the difference between Friedman's macro casino design and Krane's playground model
Friedman's has the machines as a prominent feature whereas Krane suggested a more familiar, pleasing environment e.g. sunlight and green space