customers OR people who have similar characteristics to the target market who give their opinions on a product / service.
Identify two reasons why market research is needed.
A firm needs to find out how many people would want to buy the product it is planning to offer for sale. It can identify customer needs in a competitive market.
Identify and explain two advantages of selling franchise.
Cheaper way to expand the franchisees pay some costs. Widen brand awareness as logo is seen in more places
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