• Four P's - Product
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  • What are the four P's of the marketing mix?
    1) price 2) product 3) promotion 4) place
  • What does the product-life cycle describe?
    the birth, growth and death of a product
  • What is a unique selling point (USP)?
    The thing that makes your product special, the best option, different from competitors. The USPs is aimed towards delighting your customer.
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