a pricing strategy by which the selling price of a product is determined by adding a specific fixed percentage to the product's unit cost
What is loss-leader pricing?
an aggressive pricing strategy in which a store sells selected goods below cost in order to attract customers who will, according to the loss leader philosophy,
What is skimming pricing?
product pricing strategy by which a firm charges the highest initial price that customers will pay and then lowers it over time
Unlock this slideshow and over 4 million more with Baamboozle+