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  • What strategy do Nike commercials use?
    The Hero's Journey archetype
  • What was the formula used by Nike in their commercials?
    First, Nike ads show first to the challenge, in the zone, doubt and suffering, rededication, and finally, victory.
  • Explain this phrase and its consequences for advertising: "Nike advertising revolves around a single, universal emotion that is felt the same by nearly everyone on the planet."
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