Define 'ethos' in the context of persuasive communication.
Answer: Ethos refers to the credibility or ethical appeal of the speaker or writer, established through their character, expertise, and trustworthiness.
Define 'pathos' in persuasive rhetoric.
Answer: Pathos is an appeal to the audience's emotions, aiming to evoke feelings that will lead to persuasion.
Define 'logos' as a rhetorical strategy.
Answer: Logos is an appeal to logic and reasoning, using evidence and rational arguments to persuade the audience.
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